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During the 2017 Roblox Developers Conference, officials said that creators on the game platform, of which there were about 1.7 million as of 2017,[110] collectively earned at least $30 million in 2017.[111] The iOS version of Roblox passed $1 billion of lifetime revenue in November 2019,[112] $1.5 billion in June 2020,[113] and $2 billion in October 2020,[114] making it the iOS app with the second-highest revenue.[7] Several individual games on Roblox have accumulated revenues of over $10 million,[115] while developers as a whole on the platform were collectively projected to have earned around $250 million over the course of 2020.[116] It became the third highest-grossing game of 2020, with a revenue of $2.29 billion, below the Tencent titles PUBG and Honor of Kings.[117]

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In January 2017, toy fabricator Jazwares partnered with Roblox Corporation to produce toy minifigures based on user-generated content created by developers on the platform.[118] The minifigures have limbs and joints similar to that of Lego minifigures, though they are about twice the size.[119] The minifigures have limbs and accessories that are interchangeable. The sets included a code that was used to redeem virtual items, as well as blind boxes that contained random minifigures.[120][121] In 2019, Roblox Corporation released a new line of toys, branded the "Roblox Desktop" series.[122] On April 13, 2021, Roblox partnered with Hasbro to release Roblox-themed Nerf guns and a Roblox-themed Monopoly edition.[123]